It has been a long time coming but we are finally starting to see irrevocable evidence that traditional media is being completely and irreversibly disrupted by digital media in Kenya. This trend is only going to gather momentum in the next few years as media consumption moves to digital channels in more or less a permanent manner? Below are our five reasons why we think digital media is slaying traditional media in Kenya: 1. Social Media Has Replaced Traditional Media The reality in Kenya today is that the majority of news and information we consume is largely driven by social media. This means that both formal and informal news content is being ‘discovered’ via social media platforms like Facebook, Twitter, and WhatsApp. This trend means that increasingly consumers do not waiting for the newspapers to be published or watch the news on TV at night – social media takes care of that. If anything traditional media has now become an analysis of what happened rather than breaking t...
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