NETLIT DIGITAL KENYA- Top online marketing, SEO, web design agency in Nairobi

So why should a small business either develop or strengthen its presence online? Clearly, the world of technology, digital marketing and social media is having a significant impact on how we behave socially, act as consumers and how we do business so it could be fair to say that any business that does not adapt to the new era of marketing and communications is in danger of losing out.  However, whilst I am passionate about all things digital I suggest you don’t blinker your vision and miss out on any traditional media that your customers and prospects use and what currently works.  It could be that a blended strategy of traditional and digital marketing can still yield returns for your business. Here is how I see the 10 benefits of Digital Marketing v. Traditional Marketing: 1. Level playing field :  Any business can compete with any competitor regardless of size with a solid digital marketing strategy.  Traditionally a smaller retailer would struggle to match...